Privacy Policy

Last Updated: August 18, 2026 · Huntington Beach, California

Safii Lyfestyle ("Safii," "we," "us," or "our"), based in Huntington Beach, CA 92648, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (safii.shop) or engage with our B2B wholesale and direct-to-consumer services.

1. Information We Collect

We collect information that you provide directly to us when filling out our wholesale inquiry forms, purchasing products, or communicating with our team:

Contact Data: Name, business email address, salon or studio name, physical mailing address, and telephone number.
Commercial & Transaction Data: Inquiries regarding wholesale line sheets, order volumes, salon service specialty, and billing information.
Device & Usage Data: IP address, browser type, operating system, and interaction logs collected automatically via secure server logs.

2. How We Use Your Information

We use the collected information for legitimate commercial and business purposes, including:

Dispatching requested wholesale pricing line sheets, catalogs, and product specifications.
Fulfilling, processing, and shipping hardware orders and warranty replacements.
Communicating with salon owners, stylists, and aesthetic professionals regarding commercial partnerships.
Maintaining CAN-SPAM compliant opt-out lists and honoring communication preferences.

3. California Privacy Rights (CCPA / CPRA Compliance)

If you are a California resident, California law provides you with specific rights regarding your personal information:

Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.
Right to Delete: You have the right to request deletion of your personal data, subject to certain legal exceptions.
No Sale of Personal Information: Safii Lyfestyle does NOT sell, rent, or lease your personal information or business contact details to third-party data brokers under any circumstances.

4. Data Security & Encryption

We implement industry-standard administrative, technical, and physical security measures (including SSL/TLS 256-bit encryption for all web transmission) to protect your personal and commercial data against unauthorized access, alteration, or disclosure.

5. Contact & Data Requests

To exercise your privacy rights or ask questions regarding this policy, contact our compliance team directly:

Safii Lyfestyle
Attn: Privacy & Compliance
Huntington Beach, CA 92648
Email: noor@wholesale.safii.shop